Changemaking Copy: Better Business Writing

  • Master strategic storytelling skills to take your career, startup, small business, purpose-led organisation or side-hustle to the next level.

  • Conquer common spelling and grammar errors and learn how to write with power and purpose.

  • Develop a brand voice that helps you grow your business through authenticity and inclusion.

Are you on a hamster wheel of writing and rewriting, trying to cut through the noise?

Gain clarity through actionable insights from an industry insider.

  • write with power and purpose

  • develop an ethical brand voice

  • streamline your content writing and planning routine

  • polish and edit your own writing

  • build community and boost conversions

  • create authentic, inclusive content

  • nurture your innate creativity

Join this course

Reach and engage with your audience with clarity and authenticity.

Course curriculum

  • 1

    Course introduction

    • Course overview

    • Presentation: Why your words matter

    • Questionnaire: Share your story
  • 2

    Write with power and purpose

    • How to engage and inspire

    • Presentation: Top tips for purposeful prose

    • Activity: Put it into practice
  • 3

    Conquer common copy errors

    • Get schooled without the stress

    • Presentation: Spelling and grammar hacks

    • Activity: Try a new tool
  • 4

    Develop an authentic voice

    • Introduction to humanistic language

    • Presentation: Do you sound like a robot?

    • Activity: Once again, with personality
  • 5

    Explore inclusive language

    • Words that harm, words that heal

    • Presentation: Introduction to inclusive language

    • Activity: Learn and share
  • 6

    Unleash your creative brain

    • Introduction to creativity

    • Presentation: Creativity for content writers

    • Activity: Revitalise your copy
  • 7

    Be a strategic storyteller

    • How to work smarter, not harder

    • Presentation: Strategic storytelling basics

    • Activity: Create your content pillars
  • 8

    Lead through language

    • Introduction to authentic language

    • Presentation: How to enrich your brand voice

    • Activity: Test your boundaries
  • 9

    Write, grow and thrive

    • Where to from here

    • Review the course

What to expect

  • Self-guided modules

    Clear and concise learning materials and practical exercises that you can binge, savour, enjoy on-the-go and revisit again and again.

  • Practical exercises

    Bite-size, optional tasks to help you absorb the content of each module and put the techniques into action in your life or business.

  • Community support

    Got questions? Reach out in the course discussions to ask for feedback on your ideas from your coach and fellow students.

To make change, you have to cut through the noise

Amid an era of information overwhelm, cookie-cutter content and corporate buzzwords, the world desperately needs people like you to tell authentic, inclusive stories.

Whether you run a tech startup, practice art therapy or wordsmith your office newsletter, this course can help you write smarter, not harder.

So, are you ready to write more meaningful copy with less stress, find joy in language and change the world in your own unique way?
Join this course

Meet your coach

Suzanne Barton is a masters-qualified communications and marketing specialist, magazine editor and internationally published author.

She has distilled nearly 20 years of industry experience to help you tell authentic stories that nourish your spirits and your business.
Join this course

Get started today

Cut through the noise with authentic writing that helps you make an impact.

Editorial support

Want one-on-one writing support for your business from course coach Suzanne Barton? Enquire on her website.

Contact Suzanne